In the past, you need knowledge or have a third party to build your own eCommerce website. However, everything will be easier when you use Shopify.

If you plan to do eCommerce or Dropshipping, you should choose Shopify. It helps you to save your time and supports different features that can help you run your business better.

Related post: What is Dropshipping? How To Make Money with Dropshipping in 2020

What is Shopify?

What is Shopify?

Shopify is an online service that helps users create ecommerce stores easily by providing the necessary tools needed to do so.

It provides a simple and easy to use interface that enables sellers and merchants to create professional-looking online stores even if they have no prior experience or coding knowledge.

Simply put, Shopify is an eCommerce website builder that takes care of the web-hosting, domain name purchases, and helps in quickly setting up an online store. Shopify also makes it easier to customize the online stores to their liking.

Apart from that, Shopify also provides a shopping cart service that also includes its very own shipping suite – Shopify Shipping.

The Shopify Shipping suite provides its sellers and merchants with calculated rates and options to select from major shipping carriers.

It also allows the printing of labels from within the suite instead of relying on third-party services.

You can sign-up for a free 14-day trial of Shopify to test it out for yourself.

During your trial, you can test out free Shopify apps. If you promote hard enough, you can make your first sale.

Shopify’s pricing starts at $9 a month if you use the Lite plan.

However, most first-time store owners start on Shopify’s Basic plan at $29 a month.

If you’ve been running a business for quite some time, you may prefer Shopify, Advanced Shopify or Shopify Plus depending on your business requirement.

What is Shopify Plus?

Shopify Plus is Shopify’s enterprise eCommerce platform for larger businesses or businesses looking to scale.

Shopify Plus

It offers advanced reporting features, higher priority customer support, the capacity to handle higher order volumes, and so on.

What is Shopify Lite?

Shopify Lite is an affordable plan that allows you to sell products on an existing website.

If you have a website that isn’t hosted on Shopify, sell with a Buy Button without Shopify’s hosting.

You can also use Messenger chats, sell both online and offline, and send invoices on the $9 plan.

What is Shopify POS?

Shopify POS (Point of Sale) is an application that allows you to sell products offline.

You can sell products at a physical store, trade shows, pop-up shops, or other events in-person using Shopify POS.

You can accept payments with your iPhone, iPad, or Android using the POS app.

Generally, Shopify is designed for people who are not programming or website experts to use it easily.

Launched in 2006 and until 2020, Shopify is expected to reach 1,000,000 sales websites using the Shopify platform.

Shopify is currently considered to be the best e-commerce and business support website that people should use.

Advantages of Shopify

1. Detailed Admin

Shopify Dashboard

Shopify is a comprehensive tool for an online retailer, allowing you to get an in-depth understanding of all of your online store’s details.

In the backend of your online store, you’ll find a whole range of reports and features that help you understand how your Shopify store is performing.

You can view the number of orders at a glance and find your best-performing product pages.

Plus, you can even watch a real-time view of your website visitors to see what stage in the funnel they’re in.

2. Free Features

Shopify is a multilateral platform that provides a host of services that enables the creation and functioning of ecommerce stores:

Creation of storefront

Creation of storefront

Shopping Cart Suite

Shopping Cart Suite

Store management

Store management

Marketing & SEO

Marketing & SEO

Products

Products

Web hosting

Web hosting

Anyone who has ever paid for a server knows very well that they crash at the wrong times, making you lose a lot of money from downtime.

By being on a cloud network, the odds of your website being down are rare, allowing you to run your business with ease.

This cost is bundled into your subscription, making it one less thing to worry about.

Analytics

Analytics

Mobile App

Mobile App

3. Shopify is on a Cloud Network

Shopify Cloudnetwork

Anyone who has ever paid for a server knows very well that they crash at the wrong times, making you lose a lot of money from downtime.

By being on a cloud network, the odds of your website being down are rare, allowing you to run your business with ease.

This cost is bundled into your subscription, making it one less thing to worry about.

4. Various Plan for Everyone

Let’s be honest, there are costs associated with running a business. You’ll need to pay for products, marketing costs, a new domain, and so on.

Shopify Plans

But Shopify has a pricing plan for everyone. If you’re on a really tight budget, you can pay for Shopify Lite for only $9 a month.

When you’re looking for a white-glove service, you can use Shopify Plus. You can move through the plans as your business grows, too.

5. Huge of Apps

Shopify Apps

There’s literally an app for almost everything in the Shopify App Store.

You’ll find countdown timers, image background removers, product sourcing apps, and so much more.

While there are a lot of paid apps, there’s also a bunch of free apps in the store.

6. Support 24/7

Shopify Support

Shopify wants you to succeed on its platform. That’s why they have their own blog where eCommerce experts share their best tactics.

Moreover, there is an Academy, free eCommerce course where you can learn at your own pace.

Luckily, there are many customer support reps who will happily answer any questions you have.

You also have Facebook Groups created by Shopify users who want to help new store owners succeed.

The support ecosystem is massive because someone is willing to help you grow.

7. Low Barrier to Entry

It won’t be easy to have a store. But it’s a heck of a lot easier than it was to build an online business 20 years ago.

The barrier to entry for a new entrepreneur will be even easier.

8. Multi-Channel

Shopify has integration with Pinterest, Facebook, Amazon, eBay, Instagram, and so on. As a result, you will easily manage all products in the channels on the interface.

Multi Channel Work with Shopify

However, if you want to use this function, you must use the paid version, not for the 14-day trial.

How Does Shopify Work?

Shopify Operation

First of all, you need to design or modify your store, including products on it and test your website to ensure that both desktop and mobile are ready for public view.

Next, you promote the heck out of your products.

If you’re selling online, a customer visits your online store. You can view in real-time in the Shopify admin whether that customer is adding a product to their cart or completing a purchase.

In contrast, a customer buys from your store, Shopify will process the payment for you and you’ll get paid. After payment has been made, you can process the order so that the customer receives the product.

You can access Shopify reports to better understand who your audience is.

Customers can opt-in to your email list when they become customers allowing you to remarket to them.

Ultimately, Shopify allows you to not only build an online store but also gives you insights about your customers so you can better serve your audience.

How Can We Make Money With Shopify?

Make Money with Shopify

At this time, you have a full understanding of Shopify and its advantages. The registration is very simple so that you can try within few minutes.

The question is how Shopify helps you in making money.

There are two typical models with Shopify

  • Dropshipping.
  • POD (Print on demand).

We’re going to detail to determine which model you should go with.

The similarity

Both models require you to select the niche site. To do it, you have some criteria

  • Interests, Passion
  • Various Sellers: good for selling but high competition
  • Trending

After having your niche, you will consider the differences between two models, basing on your knowledge, skill, and money.

The differences

POD (Print on demand)

  • Suitable for people who are creative, ability to design.
  • Most products of POD are fashion like T-shirt, glasses, backpacks, notebooks, stickers, etc.

Dropshipping

Dropshipping
  • The priority is finding a good source with affordable price and high profit.
  • You need to check the quality of the product and be responsible for the buyer. (Aliexpress is a good platform for dropshippers)
  • No need to design because dropshipping mainly focuses on consumer products.

How to Grow Your Shopify Store

Create Ads

You can run ads on various platforms such as Facebook, Google, and almost any other social network, where your audience spends the most time.

It’s also important to choose a platform where the targeting options are expansive, allowing you to exactly pinpoint the ideal customer.

Recently, Facebook and Google are the most popular ad platforms. But ultimately, you want to pick the one that’s best for your niche.

Content Marketing

Content Marketing

SEO is a powerhouse at bringing in relevant traffic back to your website.

Almost all new store owners neglect a content marketing strategy on their website.

Oftentimes, new entrepreneurs want to make a quick buck so they focus on ads. However, after months of investing in ads, they realize that their acquisition costs are too high.

By doing content marketing, you can run retargeting ads targeting your blog traffic which have lower ad costs and higher conversion rates.

Social Media

Social Media
Kiev, Ukraine – October 17, 2012 – A logotype collection of well-known social media brand’s printed on paper. Include Facebook, YouTube, Twitter, Google Plus, Instagram, Vimeo, Flickr, Myspace, Tumblr, Livejournal, Foursquare and more other logos.

Before you make your store public, you should already be building an audience.

For example, starting an Instagram account a few weeks before launching your store allows you to promote to an audience at launch.

With an audience in place, you’ll potentially be able to generate some sales with the link in your bio or Story.

In conclusion

To answer the question, “What is Shopify?” It’s best to create your own online store using this eCommerce platform and see for yourself.

If you’re looking to make money online, Shopify is the best platform for online retailers. Take advantage of the free trial to test it out for yourself to see what all the hype is about.

Shopify is all about making commerce better for everyone so it might just be the perfect platform for you.

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