From June to early August 2019, the SEO community witnessed another round of Google updates that made the keyword rankings change dramatically.
Almost two months later, since the update of the Google Medic algorithm (August 9, 2018), the account of Danny Sullivan – who is responsible for connecting communications between Google engineers and users to collect the feedback from that improved Google algorithm system – has confirmed that this huge search engine has just made a “small” algorithm update. This update is enough for the website to see a noticeable change (if not spectacular) about traffic and keyword rankings.
And most recently – in August 2019, Google has an update that makes website rankings change dramatically.
I know you are expecting me to explain the algorithm update this time, as well as how to improve & restore, even develop a more powerful website?
But maybe, you will have to wait until the following article!
In this article, I will not give a specific solution for this algorithm.
Because simply, even if we try to follow Google’s laws, it can still be negatively affected by other things.
What will you do when google updates?
How to know what is causing the website traffic to be downgraded?
What steps need to be taken to identify these causes?
Exactly, this article will mention: “8 things SEOer needs to do after Google algorithm updates“.
1️⃣ Get the right source information
As soon as the announcement of google update algorithm was released, there are hundreds and thousands of bloggers writing about it.
However, not all of these sources are reliable.
I am not saying that these bloggers have bad intentions, but most likely, they did not have the right information or they perform incorrect tests to determine the effect of the algorithm.
You may be wondering what resources you should monitor?
In fact, in my opinion, there are very few websites where we can trust and follow their instructions.
Here are 4 websites and also 4 main sources of updates, including:
- Google’s Official Webmaster Blog:
Official Google Webmaster Central Blog is a place that provides extremely reliable information.
This is where Google technicians share official announcements when they want to make public about Google’s algorithm updates. However, Google rarely shares details about any updates.
Next, the remaining three sources of information are:
- Search Engine Journal
- Search Engine Land
- Search Engine Roundtable
This is where journalists and industry experts will post the latest information about Google and search engines in general (including Bing, Yandex, and other tools).
Obviously, the number of sources will not only be that.
You can also follow other blogs like:
- Cognitive SEO
- Neil Patel
- Marie Haynes
Blogs like this will provide information a little later, but they will often break down into steps, giving extremely useful advice and guidance.
In addition, you also get useful tips on SEO, Digital marketing from these blogs.
2️⃣ Check traffic and keyword rankings
The fastest way to know if you are being penalized (or not the only one to be fined) is to check traffic and keyword rankings.
Note: If most of your pages are outside the top 50, you may not see a big change in traffic, as these pages rarely receive any traffic from Google.
However, in the opposite case, if the ranking of the keywords decreases, you will see the amount of traffic will decrease as well in Google Search Console.
✅ Check traffic & keyword rankings with Google Search Console
Google Search Console (formerly Google Webmaster Tools) is a free webmaster tool provided by Google that allows you to monitor and manage your website.
Note: To apply this way, you need to install Google Search Console first. You can refer to the Complete article on Google Search Console and how to use it to optimize the website here.
Step 1: Log in to Google Search Console, select website> Performance
Step 2: Click on the “Date: …” box to select the time frame:
After setting the date range, select Apply
Select the time frame on the Google Search Console tool to check traffic and keyword rankings.
Step 3: Scroll down, select “Page“. Select the Download button and select the file format you want to export.
Here you will have the total change data on each website article URL on the click, impression, and location of that URL. From there, you can see the increase in traffic and website rankings.
✅ Check traffic and website rankings with Ahrefs:
Step 1: Go to Ahrefs, enter the website address, select Movement, you can export the file when selecting “Export“
Go to Ahrefs> Enter the URL to check> Movement> Select Export
Export the file and download it to your computer, you will get the content:
Complete statistics file for the website including Date, Previous Position, Current Position, Position Movement.
- Date: Time keyword change rankings
- Previous Position: Previous keyword ranking
- Current Position: Current keyword ranking
- Position Movement: Change rank
Note the change time you only need to focus from September 27 (algorithm update date) and later and the amount of negative traffic (reduce traffic), positive traffic (increase traffic)
Note: We only check Organic Traffic, not the general traffic type.
Google’s updated penalties only apply to natural search results. Therefore, traffic coming from PPC and Social Media channels will not be counted during the process of checking this traffic.
If your website’s ranking drops significantly, you may have been penalized by Google.
As long as you drop some rankings, of course the algorithm update immediately pushes other competitors up.
So you need to proceed to the next step …
Check carefully before “doing something”
Speedlessness, haste, and impatience often ruin everything.
Make sure you analyze it thoroughly before “doing something” such as: Editing the website.
There are many friends inbox for me to ask about how to handle the website after being punished. But they haven’t even considered whether their website is really being punished!
3️⃣ Check carefully before doing anything
It can be a week, a month, but you should monitor traffic on a regular basis. If traffic and rankings don’t drop at all, wait a while and then return to check.
Of course, it is difficult to anticipate the future. Sometimes rankings/traffic will drop a bit, but then everything will return to normal.
That’s why we should not rush to edit the website without considering a comprehensive review and planning carefully.
Worst of all, when you change everything on the site at the time the traffic hasn’t changed and the website rankings are still fine.
What I say sounds obvious. But honestly, I have encountered many such cases. SEOer hastily adjusted the website when it heard of Google update algorithm without knowing how it’s rank & traffic situation was.
You may have heard about: updating the algorithm to the site with keyword density greater than 5%?
However, do not rush to start removing keywords in the articles. Especially if your website still ranks higher than other “competitors”.
Changes in pages can really attract Google bots to crawl sites and check your own website.
Therefore, even if you think that working to improve your content or website, the results are still very likely to happen in the opposite direction – your website may still be downgraded.
If your website is ranking highly, don’t fool your website content!
4️⃣ Consult an expert
Perhaps you are expecting a name to consult? However, I will not give any name here. And I will not give instructions on how to choose a good expert. You will have to study for yourself and find the answer for yourself!
The only advice I can give you now is to follow step 3 (just above). Check it carefully and don’t rush to make a decision.
Reasons need to consult experts
And what I’m going to say below will explain to you why you need an expert to restore the affected website after updating:
- Save time: A Google expert in SEO & algorithms will always know what to do, prioritize implementation and give a timely solution. From there, optimizing both the time to perform website restoration.
- Save your effort: You don’t have to worry about making unnecessary mistakes or corrections that could put you at risk and harm the website.
- Cost savings: The longer your website is penalized, the more money you lose! Even if you have to pay to hire an expert to correct the web fix. The end result you get about sales will be worth the cost you spend.
Ask a professional for help is the best and most effective way to handle Google penalties.
If you have enough experience with SEO and want to handle website restoration yourself, you should consult a second expert from another before embarking on implementing any major changes to your website.
5️⃣ Audit website
All recovery tasks after being penalized must start by checking the website audit.
Whenever you notice a significant change in traffic or keyword rankings, you should check the site, even if it’s the 5th time of the year.
The model of SEO elements that need SEO Audit when Google updates the algorithm
You will never know which plugin is causing the problem or what the team dev has missed.
So, there are 4 things that you should consider when checking the audit website:
✅ Technical SEO:
When launching new updates, Google scans a turn and rechecks websites. Older technical issues that Google has overlooked (or did not find out) before may be a cause for concern.
Will you confuse Google when a hreflang card or canonical tag is incorrect?
This doesn’t matter if your page loading speed is 3 seconds and all other competitors are 10 seconds.
However, if after scanning the website, another competitor discovered by Google bot with page speed is also 3 seconds, even if there is a better web structure, then you should proceed to optimize your website.
Backlinks seem to be an eternal problem. Even if Google says that Penguin 4.0 Algorithm ignores spam links, I still see quite a bit of recent stories about sites being penalized after an SEO attack.
Issues related to backlinks will be more relevant to Footprint issues, including:
- IP overlap
- PBN has no traffic
- PBN coincide Whois, Trung Gmail
- Circle Point
- PBNs often crash the host
- PBN sex, gambling
- PBN has an unimaginable theme (Google often evaluates these PBNs created to manipulate rankings, not a website that provides useful value to users)
- Articles on PBN are copied from another source
Content is a very important part of the website. So make sure you don’t confuse Google with duplicate content, Meta Description tags and Titles.
In addition, you should compare how your content is written with your competitors.
What do we need to improve? Are there any other rival topics that you have but haven’t mentioned them yet?
If the website has sketchy content, or only refers to the products that your business is doing, then Google will not favor your website!
A website that is highly appreciated by Google is a website that provides useful content FOR USERS.
Understand simple, besides mentioning the “greatness of products & services” that you are trading, the website also needs to focus on providing guidance, providing information to help users solve their problems. they.
✅ User experience (UX):
Many recent updates and algorithms (like RankBrain) focus a lot on the user experience and how users interact with the site.
You can start by asking some friends to interact with your site. After that, provide them with specific features of the website, but don’t tell them the steps to use that feature.
For example, ask them to text the website, contact your company’s employees, send messages through the form, buy products or subscribe to newsletters, …
What you need to do now is provide them with the homepage address, ask them to try the features and note down the problems.
Also, make sure they do all this easily on both Mobile devices and desktop screens. And remember to pay special attention to mobile devices because this is a market that is developing quite strongly in the present and even in the future.
You can also use tools like UserTesting to get input or ask a UX expert to see the site and give you helpful advice.
6️⃣ Eliminate the possibility that the website is affected by the update
If reducing traffic occurs immediately after updating the published algorithm, it does not mean that the update is the cause.
As mentioned earlier, during conducting an algorithm update, Google can view your site and find some unclear issues.
This can also be a manual penalty, so check out the Google Search Console. Usually, you will receive notice of penalties, reasons and some steps to fix. After resolving the problem, you can submit your site for review and re-evaluation.
In addition, you sometimes have the potential to become a victim of an SEO attack. And more dangerous is that you will never know what harms the website until you re-audit. That’s why I recommend step 5 – Audit website.
7️⃣ Website recovery strategy
Next, let’s get started to outline the recovery plan.
The key to successful website recovery is the priority.
You can find a lot of problems with the website, but if you start to fix things that are not so important, you will spend a lot of money, time and effort. Because they won’t improve too much and the end result is that the website rankings are still not high.
So, having a clear strategy is essential because it not only helps you make things faster but is also more effective.
If you don’t keep track of your website situation often, you will never know the cause of the penalty!
Once you’ve completed a step on the overall edit, take a moment to see if it works.
Doing everything at the same time will not help you find the cause of the penalty. So you won’t know what to avoid in the future
8️⃣ Continue to implement SEO well
In most cases (as long as the site is not completely deindexed), the best way to get rid of penalties is to continue doing good SEO.
Being punished is similar to obesity. If you gain a little weight every day, you won’t notice. But until one day, you stand in front of the mirror and suddenly realize this truth.
Fast weight loss is almost impossible. If you increase 10kg in a year, it is expected that it will take about 1 year to lose weight!
Trying to run 5 hours a day will not work because in general, you will not be able to maintain. Try other negative ways, such as weight loss pills and strict diets, that can make you more trouble.
The best solution is to continue doing the right things for a long time and the results will come.
In this case, please apply the knowledge that I share in the GTV SEO blog to conduct SEO deployment for your website to bring the best results.
Honestly, it’s hard to know how long it will take for the website to recover after a penalty. Could it take 2 weeks or maybe 2 years? That’s why you should always follow Google’s E-A-T rules.
For sustainable development, play by the rules!
After the recent algorithm update, did your website be affected? Do you always see traffic fluctuations on your website? Is your website ever punished?
And … more importantly, have you ever recovered and turned on the “gas” to become stronger after receiving the penalty? How can you revive the website after that update?
Share it with me in the comments below!