Majestic SEO: The most comprehensive review of Majestic tools 2020

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Majestic SEO is often categorized as “all-in-one” SEO tools – versatile like Moz Pro, SEMrush, Ahrefs, Mango Tool, but this is a wrong assumption.

Majestic (or Majestic SEO) is a backlink SEO tool. With Majestic, you cannot search keyword difficulty, search volume monthly, check rankings, audit on-page/SEO techniques or data related to organic traffic and content.

If you want to know all the data related to SEO, you need to combine it with many other tools.

Majestic is just an additional tool, not a competitor to the “big guys” in SEO. Especially since Moz Pro and SEMrush are no longer strong in terms of backlinks but more in favor of other features.

Majestic SEO-The most comprehensive review of Majestic tools 2020

What is Majestic SEO?

What is Majestic SEO?

Majestic, formerly known as Majestic SEO, allows you to analyze the backlinks of your site and your competitors’ sites.

This backlink analysis tool provides data to help you develop a better link-building campaign for your website, thus increasing its rankings in search engines.

Majestic continues to be the backlink tool of choice for lots of SEOs and marketers. Over the years, it has been featured numerous times alongside Monitor BacklinksAhrefsSEMrush, and other premium SEO tools. While each tool has its strengths and weaknesses, in this review, I’ll focus on how you can use Majestic to great effect for your link-building efforts.

We can’t say between Ahrefs and Majestic which one is better, but both are the two most common names when it comes to backlinks.

There is another way to access Majestic’s backlink repository. Majestic works with Buzzsumo, a great content tool, and now includes Majestic backlink data.

I’ll also discuss its pros and cons to help you determine if the tool is a wise investment for you and your team.

Advantage features of Majestic SEO

Majestic helps you get some highly relevant backlink data that Moz or Moz alternatives don’t provide.

  • Backlink index database from 2011 onwards.
  • The crawler system is probably the largest (to get all those backlinks).
  • Data include Citation flow (number of backlinks) and Trust Flow (number of backlinks)
  • Many tools compare backlink and domain
  • SEO extension (extension) for Chrome and Firefox browsers.
  • Majestic Million: rankings for the top 1 million websites
  • Many report options
  • API (Application Programming Interface) – Intermediate method of connecting Majestic tools and applications
  • Private search engine with a clear ranking factor
  • Many tools to build links and backlinks

Majestic features do not have:

  • Traditional keyword metrics like monthly search volume, keyword suggestions, and keyword difficulty
  • Subscribe to the ratings
  • Technical SEO recommendations/audit on-page SEO
  • Content support tool
  • Traffic data for organic search

Majestic has a metric called “Search volume” but this is not the same as “Keyword Volume.”

Unlike other tools, Majestic does not provide keyword volume.

How does Majestic work?

Majestic is easy to set up. First, sign up for a free or paid Majestic account. The free account is basically to see how the tool work.

Once logged in, you can start using Majestic right away. Because Majestic is not an all-in-one SEO tool, it does not need much installation, nor does it have a keyword to test and competitors to put in like other tools.

This is a web-based application, so you don’t need to download it.

You will want to verify the domain. Once verified, you can link to your Google Search Console account.

The verified domain has advantages such as allowing more reports (and you also give Majestic the right to add your data to the index of this tool).

There are two ways to verify a domain: Add a meta tag or small txt file to your website.

Next: Browser toolbar.

You should install the Majestic extension on Chrome or Firefox.

This provides instant backlink information right in your browser, similar to the toolbars of other tools like MozBar, Ahrefs, and SEMrush, but mostly about backlinks.

7 the advantage feature of Majestic SEO

Let’s go through Majestic’s best features one by one, starting with its Site Explorer.

1. Site Explorer

You can access the Site Explorer by typing the URL in the search bar on the homepage. Once you click on the Search icon, you’ll see the summary of the site’s backlink data.


Two metrics you need to focus on when analyzing websites with Majestic are the Trust Flow and Citation Flow. Both are aggregate scores exclusive to Majestic and provide a great deal of information about a site.

Citation Flow is a number that forecasts the authority of the URL based on the quality and quantity of sites linking to it. In SEO terms, Citation Flow refers to link juice.

Trust Flow is a number that forecasts the trustworthiness of a page based on its linking proximity to authoritative sites.

Using both metrics, you can get a site’s Trust Ratio by dividing Trust Flow by Citation Flow or:

Trust Flow ÷ Citation Flow = Trust Ratio

The higher the Trust Ratio, the more formidable the site’s backlink profile is. The ratio is a great way to judge how your site’s link profile stands and what you need to do to improve it. Also, you can use the data to analyze a competitor and spy on their performance.

Scrolling down the page, you’ll see a summary of your site’s backlink performance over time.


The Topic Trust Flow shows you the categories you’ve been linked to the most and the percentage of how close you are to authoritative sites. The higher the rate, the closer you are to sites that you should be linking to in the first place.


Next is the Backlink History and Referring Domains in graph form so you can visually see your progress.


The Anchor Text feature shows you the distribution of anchor text used to link back to your site pages.


If you want to get in-depth with some of the data from the summary page, click on the links from the menu bar.


2. Bulk Backlink Checker

If you previously used a different tool to extract backlinks from your site or competitor, you can upload all of them on Majestic using this feature.


Doing so allows you to analyze the backlinks using Majestic’s data and streamline your research in a single tool.

3. Compare Domains

This feature lets you analyze multiple sites on Majestic in bar graphs.


You can compare your site to your top competitors and see how you match up with them.

You can also check on other data like backlink history, Flow Metrics history and more.

4. Clique Hunter

When comparing websites, you can check the domains that linked back to them. Clique Hunter shows not only the linked domains but also the number of site links from the domains.


By spying on competitors’ backlinks using this feature, you can find link-building opportunities that you weren’t able to see before.

For example, if they have lots of links from Forbes, then you need to find a way to get links from that site too. Writing a guest post or applying to become a contributor to the site are actionable ways that you can extract from the data.

5. Search Explorer

Majestic’s Search Explorer is equivalent to Google for SEO. As Google shows results of websites for their search phrase, Majestic does the same using its proprietary algorithms.


Upon entering the keyword into the search bar, you’ll see the results ranked from the highest Search Score to the lowest.

The most crucial factor that influences Search Score is the InAnchor metric. Clicking on the link shows the top anchor texts that link back to your site.


You can drill down the data further by clicking for the Topic Trust Flow of each anchor text.

The information found in Search Explorer can help you identify the best sites for your target keywords. Aside from analyzing their backlink, you can spy on related keywords they’re ranking for. The data here can help you fill in the gaps in your link-building campaign by taking a cue from theirs.

6. Keyword Checker

If you want to research and analyze keywords that you want to optimize for your site, then use Keyword Checker. It lets you qualify the keywords in your research by referring to Majestic’s Search Volume data.


The data is validated by the information provided under the Domains and URL.

The higher the Search Volume data, the more difficult it will be for you to rank for that keyword. It’s best to target keywords with a reasonably competitive Search Volume score, so you have a puncher’s chance of ranking on top for that keyword.

7. URL Submitter

If you want Majestic to index your newly published content in hours, then you must use the URL Submitter. This feature is similar to Google’s “Suggest a site” where you can get Google to index your site pages so you can see them appear in search results.


URL Submitter won’t guarantee a crawl of your site pages in Majestic due to factors beyond its control. Nonetheless, you can help hasten the process by submitting a batch of your site pages that haven’t been crawled yet using this feature.

Majestic Plans and Pricing


Majestic’s pricing is comparable to that of other premium SEO tools. A few other tools have lower entry prices for people who don’t need a massive tool (for example, people with only one domain to manage) but Majestic is reasonably priced.

The lowest plan of $79/month (or $49/month with payments made quarterly) is perfect for established small businesses who want to get more from their link-building campaigns.

SEO specialists and agencies should opt for the Pro package of $149/month (or $99/month with payments made quarterly), so they can dig deeper for the multiple sites they manage.

Majestic vs. other tools

Most people think that Majestic SEO’s competitors are Moz Pro, SEMrush, Ahrefs, and Serpstat. But I do not think so because these tools support each other.


Majestic’s Open App API allows linking with other tools including:

  • SEO tool for excel
  • Google Search Console
  • Google docs (Google sheets)
  • Firefox and Chrome browsers
  • Advanced Web Ranking
  • Buzzstream
  • Remove ‘em
  • Rank Ranger

The Pro of Majestic SEO

  • Strong backlink index from 2011 onwards
  • Many figures and images for analyzing backlink data
  • It is possible to search for Fresh Index (within 90 days) or full data in Historic Index
  • Get information fast
  • Handling large requests
  • Topical Trust Flow delves into industry classification
  • Pros and cons of majestic SEO

Majestic offers a distinct set of parameters to help people make actionable and informed decisions with their sites. The data provided by the Flow Ratio is arguably the best feature the tool has. While Moz’s Domain Authority is the benchmark score that people use for measuring a site’s quality, the Flow Ratio is is just as valuable, if not more. Instead of analyzing each link in a site’s profile, they can refer to the Flow Ratios for a general overview of the site’s link-building campaign.

Another advantage that Majestic holds over other SEO tools is its focus on backlinks. As mentioned, you want to shell out for premium tools if you want to succeed in organic search. Majestic, for better or worse, is all about providing the best backlink index for all possible sites. While Majestic does one thing, it is one of the best backlink index platforms online, if not the best.

By providing you all the backlink data of a site, you can develop a sustainable link-building strategy using the best keywords for your anchor text.

Cons of Majestic SEO

  • Disadvantages of Majestic
  • Many SEO features are not available
  • Many new features have to use paid plans
  • Outdated user interface leads to an average experience only
  • Linked to Search Console but doesn’t seem to support anything more
  • Not affiliated with Google Analytics

While the Trust and Citation Flows are easy to follow, everything else can be a blur for beginner and intermediate SEO practitioners. There’s a steep learning curve that people must anticipate before using this tool. The numbers and figures can be intimidating enough even for seasoned link builders.

The benefits of Majestic SEO to your business

The backlink information provided by Majestic can help your business in the following ways:

  • Orienting SEO tactics to bring in more traffic from search engines.
  • Monitoring the operation of the content
  • Analyze the opponent and self-assess based on the opponent
  • Seek opportunities to collaborate or stay away from pages

Who should use the tool?

SEO professionals, agencies and anyone who spends most of their time on SEO. Majestic is maximized when combined with other SEO tools, serving the needs of advanced SEO.

If you are a business, blogger, SEOer or marketer who uses a lot of SEO, then Majestic SEO is also essential.

For example, if saying link building or PR outreach is a top issue then backlink profile is the key to solve that problem.

But I think Majestic is not suitable for normal marketers or small businesses. The people who spend a short time every week or month doing SEO doesn’t need to use Majestic to get all the backlink profiles.

The term and interface are also unfriendly to users, especially those outside the industry or small businesses.

These objects should best use all-in-one tools like Moz Pro, Ahrefs, or SEMrush. Moz and SEMrush don’t have the same number of backlinks as Majestic, but it’s enough to find the right sites for link building.

Ahrefs can be a live backlink testing tool similar to Majestic, even better in some cases. Ahrefs also has many features and data on SEO.

In short, you do not need professional SEO tools to know the backlink pointing to your page. You can use a free tool like Google Search Console.


Majestic SEO is a backlink-intensive tool and its backlink index is also the most comprehensive data warehouse of all SEO tools.

Although Majestic is not an “all-in-one” SEO tool, you can completely overcome it by combining other tools and in return, you get extremely quality data.

SEO tools provide data only after all. And fortunately, Majestic has tons of backlink data as well as showing this data in various ways for analysis. If you are doing SEO professional and need a full backlink profile, Majestic is a great tool to have.

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