If you are reading this article, I am 100% sure you are doing marketing related work in general and SEO in particular, and maybe you are managing one or a few websites 😉
When you do SEO, you have done a lot of things from research customers, competitors, building a very friendly website, research keywords to build quality content that you think customers will never take their eyes off the screen, and On-page, off-page and lots of other SEO techniques.
So what is the purpose of the above?
Are you looking for your website to appear first when users search for the keywords you desire?
How long does it take you to do it by hand? Let me guess – an hour a day?
Maybe more, if you have many websites with many keywords…
Hey, did you know you could do ALL that in virtually NO time at all? Did you?
Therefore, rank tracking tools are used – the answer to all your keyword tracking needs and the solution to all your SEO reporting problems.
So what is rank tracking? ?
These will be the keywords you currently use, those that your competitors use, and those that your ideal customers are searching for. The keywords and phrases are then ranked in order of best to worst.
Knowing the best keyword phrases – those with the highest search volume – is essential. The ranking tells you whether the keywords are being used to help with search queries. If people don’t use them on a regular basis, what’s the point in adding them to your site? People aren’t going to find you with those keywords.
- Also read: 2020’s guide to be on the first page of SERPs
- Also read: How important is it to be on the #1 page of SERPs?
The keywords can change. Some that were on the top last month will change a month later. It all depends on the latest search terms that individuals use.
Why is rank tracking importaint?
In today’s digital age, using online networks to promote businesses or products is a necessary step. Recent studies have revealed that almost 100% of Internet users switch to search engines to find content on the web. Most of these users often click on the first three pages and forget the rest.
At the same time …
Managing keyword rankings will help you: Know what your search trends are and what your key market needs are.
✅ You can reach the target online market and figure out which points are good, which points to improve in your marketing strategy.
Large keyword management related to your business or product also indicates which keyword yielded results.
✅ You can use them in articles and update poorly ranked pages. And in particular, you can also treat sand for gold. Exploiting the keywords related to the service or product you are popular in the market.
After researching keywords, by tracking keyword rankings, you can start using keywords that are gradually gaining popularity. If implemented well, this step can bring positive results to the SEO process and bring your page from page 2 straight to page 1 in search results.
Using good keyword rank tracking tool saves time searching for keyword metrics. As a result, you have more time to analyze these results and optimize your pages.
How does a keyword rank tracking tool work?
Keyword rank tracking tool rely on servers that simulate user queries. These simulated user queries are often made in an incognito window in a session without a biased search history. After a user query is “performed”, they scrape the resulting SERPs and save the listings.
No matter which keyword tracking tool you choose, it will include the following basic steps, depending on the different tools, there will be some separate notes, but basically still include the following 6 steps.
✅ Step 1: Choose search engines
✅ Step 2: Add keywords to check
✅ Step 3: Put domain to check (When there is a domain, almost tools will automatically check exactly which URL is ranking)
✅ Step 4: Set target location
✅ Step 5: Set device on desktop or mobile.
✅ Step 6: Track, track and track !!!
Nowadays, there are thousands of keyword rank tracking tools and apps (Free and paid) such as Ahref Rank Tracker, SERPsWatcher, Pro Rank Tracker, SEO Rank Tracker that allow users to check and track keyword rankings, so what should be noted when using these rank tracking tool?
- What level of rank tracking can you monitor; e.g. down to city/local level rank tracking?
- What’s the frequency of rank tracking changes; e.g. daily, weekly?
- Can competitors can be tracked alongside your keyword rankings?
- What data and metrics can you see in the online dashboard?
- Are the data presented visually with charts and details with data?
- What email notifications/alerts do you get for tracked changes?
- Can you generate weekly/monthly reports?
- As soon as there is a change in keyword rankings, does the tool automatically notify you of updates to changes?
What are the limitations of rank trackers?
Google uses a lot of factors that determine what search results to return to what users. If we’re both searching for the same query there’s a big chance we’re seeing different results.
What does this mean for rank trackers? Well, there is no such thing as “one truth” when it comes to reporting on rankings. Keep that in mind.
Google Doesn’t Like Keyword Rank Tracking Tool ?
Google has to spend money to keep the search engine alive. Its primary source of revenue comes from ads and sponsored results.
Rank tracking tools visit search engines and use the server resources; however, they do not contribute to Google’s revenue flow because they don’t click on the ads.
Google has also created Application Programming Interfaces (APIs) that allow developers to obtain keyword ranking data without Google’s user interface.
APIs provide the rank tracking data developers need for free.
The only catch is that Google limits the number of API requests per day.
As a workaround, most rank tracking tools scrape the ranking results directly from Google’s result pages.
When Google detects this, it will display a CAPTCHA form to verify that the query was made by a human.
Since there are also tools to work around the CAPTCHA form, Google will temporarily block the IP address if there are rapid, successive queries from the same IP address.
If the pattern of scraping continues for a significant amount of time, Google will ban the IP address from visiting Google.
When looking for rank tracking tools, this is one of the main features you need to consider, especially if you plan to track a large number of keywords.
Google Displays Different Results in Different Locations
Keywords will rank differently when the search is done in different geographical locations, especially if the keyword is about a local company, organization, or person.
Keywords like “car mechanic,” “dentist,” and “plumber” often have a local intent and you can expect these results to be different depending on where they are searched from.
When looking for rank tracking tools, also consider if they are capable of tracking results from different regions especially the ones associated with your target market.
Google Delivers Personalization to Results
Google tracks the types of results you tend to click on and the results you hit the back button on.
Google can do this whether you are logged into a Google account or not; however, it can be more difficult when you are logged out.
To disregard personalization, several techniques are used such as:
Logging out of a Google Account.
Using Private Browsing or Incognito Mode on your web browser.
Adding the URL parameter &pws=0, which tells Google to disable personalized web search results.
Ranking as a KPI
If keyword ranking seems to be inconsistent, should we even report on it as a key performance indicator (KPI)?
You can show an SEO client #1 rankings for keywords, but when they search that keyword in their location or on their personal browser, it may be a different ranking position.
The main factor to pay attention to is not the rank itself, but the trends.
Even when the ranking is different in other regions or on people’s personal browsers, the trends of movement will often remain consistent.
I say this does not mean that I say you should not use rank tracking tools, but no matter which tool you use, all the tools are supportive and reference.
If you want to track better keyword rankings, you can combine a checker tool and track keyword rankings, in addition to using Google Analytics and the Google search console. That would be better and more effective.
As you have already seen, it’s very important to check and track keyword rankings, to help you get your keyword development strategies and considerations more effective.
And more importantly, you will know where you are on the SERPs when users search, don’t let your opponent kick you off the rankings without you even noticing.
At the same time, choosing a suitable rank tracking tool on features and prices is also a matter of concern.
👉 Don’t forget to share this article with more people (Because it’s free 100% ?) and comment on whether you should use a keyword rank tracking tool?
If yes, what is the best rank tracker tool for you?
I will write an article about Top 10 rank tracking tool 2019 that I and some friends (Agency, Enterprise, Freelancer, SEOer) have been using so you can choose for yourself a suitable rank tracking tool.